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work from home

Monday, August 13, 2007

Apollo Hospitals Group-DKV AG launches health insurance co

In its continuing endeavor to make healthcare accessible to the people of India, The Apollo Hospitals Group in a joint venture with DKV AG, Europes largest private health insurer (Deutsche Krankenversicherung AG) announced today the formal launch of its health insurance company Apollo DKV Insurance Company Limited (Apollo DKV) which is all set to redefine the health insurance sector in India. The new company with its unique brand positioning of Lets Stay Healthy will strive to offer customers with uninterrupted health at all times by adopting a preventive approach to facilitate better health for all. The brand identity of Apollo DKV will be unveiled at the official launch scheduled in the evening by the Honble Union Minister of Finance Shri P Chidambaram in the presence of German Ambassador of India, Mr. Bernd Mutzelburg as the guest of Honour, Chairman IRDA Shri C S Rao, Dr. Prathap C Reddy, Chairman, The Apollo Hospital Group and Dr. Nikolaus von Bomhard, Chairman, Munich Re Group. The brand identity resonates to the Lets stay healthy theme by depicting a joyful and healthy man. The vibrant multicolor logo emphasizes vitality and the innovative nature of the brand. Commenting on this exciting new venture, Dr. Prathap C. Reddy, Chairman Apollo Hospitals said, For us it is yet another milestone in a journey that began almost 25 years ago to make health care in India available, accessible and affordable to every individual no matter where ever he or she resides. For us, it is yet another enduring example in creating a healthy India. We, at Apollo DKV Insurance, will make enormous efforts to replicate the sense of commitment with which Apollo has served the country for the past 25 years. For me, personally, this is an auspicious day because in this venture, I see the hope of creating a nation that can achieve comprehensive healthcare for all its citizens.

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